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Everybody is seeking but then, they are not searching. Seeking is perhaps a desire or even a wish. But the search and research, and then the collection of information are all an intellectual combat. Yes, you must have the capacity to collate the intelligence, or also called as the data. To collect and procure intelligence, you must get curiosity and interest. You are interested into things that you like. You may want to know more about these things that seems to give to you, comfort and conveniences. But then all these comforts and convenience that you have accumulated, has a shelf life. Yes, they are perishable. But if you calibrate your fixations on these objects, then what do you learn? Did you learn that this a trivial pursuit? 

Because, your fixations are disproportionate. The ratio of your intensity and intimacy, to these perishable, is very lopsided. Are you unnecessarily immersed and embedded into activities? Into such activities with the only objective to enhance your personal comforts and conveniences? These objects and entanglements, are perishables. These items, bring along with it, much stress, to you. You have three types of stress. One, is the pressure and toil that you do to procure. And the next stress is, that to protect and defend that what you have. Then there is the third and inevitable stress. A pain when you witness that all that you possess as precious, will be disrupted. All that you considered valuable will be lost from you. So now, we have categorised the three states of stress and strain. 

Some people, simply walk away from all activities. They avoid any indulgences into transactions. They may justify their lethargy and apathy to sincere work output. May be they are lazy. Simply depriving yourself, objects of comforts and conveniences, does not amount to austerity. Simply denying to yourself a good living, this ignorant denial, does not show any sacrifice. To be charitable, then you must first procure, and then distribute. Then, how to come to the correct balance? We must know to downgrade, some of our extreme fixations. You configure it out, by doing, this worksheet. Answer these indicators. 

But you are aware to disruptions. Many things are simply erratic and impulsive. How do you respond to such behaviours in people? The environment and circumstances can be uncertain. Results or consequences are not predictable. Then we need, much endurance to deal with it. You have had situations, when the wait for some relief, was almost an eternal wait. Or even infinite number of challenges to handle. These are your aversions. But yet, such crisis and chaos also demand your attention. Sometimes to drain your resources, or at other times, to teach to you, valuable lessons. You have now dealt with your fixations and then your aversions. A third section is to encounter people who are wily and cunning. You may know to combat with wicked people. But how will you neutralize these shrewd and dishonest cheats? Have you met unreasonable people who can tell lies and also steal? They have no logic and are treacherous. Betrayed and backstabbing are also existing. Now, we need to learn new skill and talents to be free from stress, strain, pressures and burdens. Therefore, your worksheet that is attached herewith. Recalibrate your fixations, with a goal to arrive at freedom. Some fixations that you can decide to downgrade. And some others, that you can choose to procure. 

In effect, all must arrive at the level of freedom. Fixations and extreme attention to low priority events, must be compromised. Only then will you generate adequate bandwidth in your brain. Get more energy, that you can utilize for noble activities. Stop the brain drain.

On a scale from One to Ten, Ten is an indicator of maximum fixation and One is the indicator of minimum fixation. Grade and rate your fixations on the following. 

1. Identity: Individual and personal identity, social, academic and religious or even a geographic identity. Or any other things that you strongly identify with. 

2. Achievements: Acknowledgments and recognitions. Your need for accreditations and certification. Or even awards and rewards. 

3. Profits: Gains and Benefits. 

4. Saving of Resources: Deposits of wealth and other accumulations. 

5. Generation of revenue. 

6. Ownership: Registration papers of all property. And production of evidences and proofs. Creation of evidences. The reinforcement of entitlement and deeds. 

7. Bureaucracy: Documentation, legalities, reporting and administration, checks and balances, audit and accounts and bookkeeping. 

8. Dominate and control. 

9. Comforts and conveniences. 

10. Incentives: Perks and privileges. 

11. Protection of your rights and personal interests. 

12. Increase your options and choices and varieties. 

13. Adamancy: Rigidity and stubbornness to stick to a specific standpoint. No compromise or a climb down. 14. Standard operating procedure: Your confinement into a set goal and previous targets. An obsession with your deliberate plans. 

15. Revenge: Disseminating and destroying your rivals. Demolishing your adversary. Ensuring the collapse of your rivals. 

16. Fixations of skills and talents: Career, work and job and duty. 

17. Orderliness: Organized and stickiness to routine. 

18. Anxiety: Fear of loss and failure. Fear of damage. 

19. Fear: Fear of humiliation and embarrassment and ridicule. 

20. Fortification: Excessive addition of security and safety systems. 

21. Relationship: Family, friends and other network. 

22. Analysis: Extremities of scrutiny, assessment and calculations. 

“Rate your fixations” and, the twenty two items can be classified as ‘Group One’. Then, let’s move on to the next step or the Group Two. So, now, you are familiar and accustomed to your stickiness and adamancy. Yes, they are known to you from the work sheet of twenty two items. In the list of your identities, you learnt, there is a list called ‘ Rate your fixations’ 

Now, you must know those fears and traumas. Can you deal with the following behaviours? When you come face to face with the following, how do you rate your ability to move through them? 

Group 2 

1. Erratic 

2. Impulsive 

3. Sporadic

4. Random 

5. Chaos 

6. Eternal 

7. Infinite 

8. Unreasonable 

9. Irrational 

10. Illogical 

11. Disruption 

12. Distortion. 

The above are twelve behaviours that can stare at you, which throws you out of balance. But the world has such people who have sinister plans, to deceive you. What if some people want to hurt you? How do you handle and neutralize those behaviours? 

Group 3: 

1. Cheats 

2. Liars 

3. Deceptive 

4. Betrayal 

5. Traitors 

6. Cruel 

7. Brutal 

8. Backstabbing 

9. Thiefs 

10. Treacherous 

11. Wicked 

12. Cunning 

13. Heinous 

14. Torturous. 

Is it enough and sufficient to simply categorize these behaviours as wrong doers and sinners? To get relief, you have accountability. Explore the possibilities to rescue yourself from the onslaught. Get excellence in the craft of transactions. Market place is the destination. Product quality is the ammunition. Transaction is the method. Recovering of the proceeds of sale is paramount. Protect and defend, your existing resources. Ensure that any harm towards you is eliminated. Be safe and secure. Make thorough study and learn the profile of the consumers. What relief does the consumer enjoy, every time that they buy your products? 

Group 4: You cannot escape from the group three of transaction. We have a group four. Once you know the method to rate your fixations, as in group one, then can you discard some of them. To increase your bandwidth you must subtract or delete, some of your fixations. You can pick and choose. But then, that group one must become lighter. Are you averse to being isolated? What if you are confined to be in solitude? Or if you can be ostracised? In a trade war, it is normal punishment to put sanctions upon your products. Can you survive loneliness, confinement and boredom? This is the group four. Inside a captivity, you are denied rights and options. All alone and destitute. With no relevance and isolated. How will you survive when all others have boycotted and banned your products? When all others have distanced themselves and proclaimed their hostilities towards you. 

Now, you may do a revision and review. Study through group one and two and three and then group four, as described. You will know, the route and path, that brought you to where you are today. Today, are you experiencing confinements and suffocation? Or do you experience being liberated and freedom? The destination is to be free to do what you want to do. Your accountability is to discover solutions. Manufacture the method to discard, the tightness and burdens. You cannot outsource to other people, that actions, that you should do by

yourself. Now, is the opportunity. Enliven and embolden your character. Embark on adventure. Get out of all the groups. Enrich your personality. Enable your liberty and freedom. Measure your fixations. Take charge and march forward and onwards. Decide to dart towards freedom. Get fixed into freedom and be natural. 

Are they pranksters? All your environment and your circumstances have played their pranks upon you? Or are these situations, all part of mischievousness? You can develop the skills to play on and stay on with conflicting adversaries, only when you open up to these pranksters. 

The prank is decided. You assume that there is a damage and loss, in current status, when you do a counter action. Every action has a contrast. But you have a hallucination of a damage and loss, in case you choose to exit the confines. So, re-calibrate. Only residues will linger on. That too temporarily. Move on to your goal, which is ‘freedom’. But when you discard, your fixation and then arrive at freedom”, then the correct permanence may become visible.

Investigation:

Enquiry and investigation are essential. Is your brain skills, equipped to be expert at interrogation? It is a brain of an extreme researcher. They must probe everything. The good researcher learns the method to pierce through the subject. Majority of  people, do not have  stamina, strength and intensity that is needed to drill through, subject. To discover different factors and components, you must have, energy to break it down, to its littlest particles. Only then will you be able to study the smallest dots and lines and nuts and bolts, and all the other things, that have come together, as your subject.Lethargy in mind and inertia in  intellect can inhibit your ability to do research. Are you eager to learn? How can your living be convenient and comfortable, if you abdicate this attitude? This attitude of continuous learning. Every time, that you go deeper into the subject, then a new evidence, brings more light about its constituents. Therefore, a sharp intellect and eagerness to learn are two triggers, that compels you to do research. Dissect the situation, and look more closer and nearer than, before. 

Distraction: 

Many people are not aware of what  they are involved and indulged into. They simply are framed into activities of daily routine. If you cut out yourself, temporarily and get out of the framework, then your awareness and alertness can evolve. You will be able to recognize and acknowledge, that you are immersed into a specific activity. And then, get the skill to label and articulate every sentiment that is produced because of this activity. Almost an academic study and representation of that, what you are doing, must happen at that simultaneous moment as you work at it. This ability to see your own activity, but with scrutiny as an external inspector, can drive you to learn about quality of your work content.Yes, the quality about your work content, needs an audit. Do, other people also understand, the context of your content and your output? There are particular distractions. Are you able to identify and discard gaps? These distractions must be described accurately. Then, work to decimate the cause of your distractions. Now, you get the accuracy of vision on your target. In this case, is to be able to present your case to another learner. Almost as if that you are a teacher.

Competency:

Get the competency, over the subject that you intend to teach to your students. Domain expertise is paramount to your listeners, about your product. You should not appear to, your listeners, that you are not adequately informed. If, you want to be convincing to your listener, about your product or subject, then your mastery on and over your content is essential. How you handle the variety of contours and diversity of disruptions about your subject, will be assessed. Your expertise on your subject will be known, by the way that you deal with the questions on this subject and topic.

Consider this incident:

I know a person, inside his sitting room, trk trk, kriktrk, krk trk.., a continuous sound. But this lazy person would sit in this same room. This is a minimum sound with no decibels. But , yet an irritating sound, to be always exposed to. Trikkik, krtrk..and the sound is continuous. He summoned a carpenter to check and inspect the wood, of the cupboard and big sofa and tables. But the incompetent and uninterested carpenter, dismissed the complaint as insignificant. The carpenter here is very apathetic and lethargic, that he did not investigate the source of this irritating sound. This owner of the furniture, also helplessly resigned to this disturbing condition inside his room. But me, when I visited his house, had to investigate the content inside this wood. Obviously some kind of insect is breeding and living inside the furniture. My curiosity ensured a thorough research. I summoned some other carpenters with shrewd and penetrative desire to learn. They opened these spots on the wood from where the sound originated. And then with the tools, opened these woods. In not more than five pieces of furniture, they extracted about twenty termite worms. Each one was about one inch long. They lived inside the furniture for many months and yet my friend, the owner was lazy, that he simply tolerated. But then, in the eagerness, these discoverers who eliminated the termites, also initially damaged the good areas of wood work. But then I stepped in to, the control of size of damage. This case, was about the skills in the brain, that is required to learn and research. Then to execute and implement. Then to contain the possibility of further damage. And so that the  owner is taught, on how to be enthusiastic to upgrade, the way that he lives.

Get better:

There must be a metrics or scale, that provides to you the proof. A reflection back to you, about your progress. Are you getting better at that what you are doing? If you are focussed on the practise of your trade or your stream, then you will know to get better at it, everytime that you repeat the action. Example, every time that you run or cook a meal or design an interior of a room, then you will get a little better at it, than the previous event. Strive to be better than the past effort. This is inevitable, that you must do it, better than the last time, that you did.

Clean and neat:

So, here in your checklist, must appear, these items. Are you exerting enough, that you are improving and progressing, every time that when you repeat your trade? Then did you get an award or reward or certifications, that you are the best, in that field or in that trade? Why are others, better than you? What will you do, to catch up, or even to get the lead? May be, you are good at your job, but then you are rattling, too many other areas. Like, as if the saying goes as, “ “A bull in the China shop”. In your passion, to be the best in your research, are you dismantling the comforts of your colleagues? If so, then you are not a clean and neat worker. Your performance should not be the cause of trauma to other people. In your interest that you have to open up the subject, are you damaging the work ethics of other people? Are they being compelled to put together the damaged objects, after you had your way with it? Then, you must ensure that your work, does not do any damage to the work of your neighbours and other colleagues.

Quality:

Is the consumer, thrilled at using your product? Are you of much utility to your society? If your community or company gets memorable experiences, every time they consume your product or service, then they become your subscribers. This repeat indulgence that they have to your product, is a sign of your product quality. Your endeavour must be to make it pleasurable for consumers to procure your product.

Innovators:

Primarily all must begin as innovators. Only if you got your back against the wall, then you will be compelled to innovate. People need solutions. Your accuracy in identifying the  challenges, will help you to innovate and produce exact solutions. If you are a teacher, then, your students will respect  your conduct, only when your establish your credibility.

Innovate, research, improve and compete. Get the quality in the product to give  a wow and delightful experience. Impact due to your credibility. Practice these eight methods to be able to be persuasive to your listener.

The male peacock attracts all the people. People flock to see it, dance in the rain, or even just a dance. The peacock, opens up it’s feathers. The colorful feathers are neatly visible in a specific formation. This resembles that of a fan. A Japanese fan, opening to be of utility. The objective of peacock in its beauty and grandeur, is to attract the peahen. Yes, in the mating season, the peacock is endowed with skills and talent to woo and attract the female. The counterpart sees the appeal. Becomes tempted and is lured to its potential mate. This system of attracting attention from the opposite gender, is evident in every species. Also, this bait and snare is evident in people. A brightness and shine that is irresistable is visible on the faces of young men and women.Can you deny, that all wants to express and then communicate. They wish to connect with the other and the another. 

This messaging has to be exact and accurate. A careful study alone will ensure that there is no error in the messaging. The communication material should be directed at the correct audience. The specificity in the content alone will get you the eyeballs. Your listener will understand the message only if it is designed precisely, to persuade. 

International Advertising Association is conferencing in Kochi city of Kerala State on February 2019. The 44th IAA World Congress, will come together, in Bolgatty island in Kochi. Experts in the industry of Advertising and Marketing is arriving to communicate with each other. Their fraternity will make presentations and learn on developments in advertising, marketing and communicating, to the target audience. Fundamentally, to sell a product, then merely, visibility of a product does not ensure that a consumer will execute the purchase. Perhaps, this is because, there are too many products in the market. The rudimentary or most essential purchases, does not need much investment, into advertising. Sometimes to bring about a social change or a transformation in specific regressive habit in people, need innovative messaging. Governments employs services of advertising experts, to convey teaching and lessons in reshaping community beliefs. For bringing reforms in patterns of behaviour among people, also can rely on experts to code their content for communication. 

But selling a product, needs to get insights into the profile of your consumer. Therefore collection of data is imperative. Many computer softwares are applied in data analytics. Categorising and classifying consumer behaviour will give clarity on the purchasing decisions. So experts in technology and computing are essential. Information Technology will be the chief talent, that is required to be relevant on internet and social media. So, Artificial intelligence must get good stage time, in the conference of International Advertising Association.

The art and science of selling has evolved over centuries. The emergence of professionals and experts may have developed over many centuries. Basically we are talking about, that profile of people who enjoys the action of selling a product. 

Advertising messaging is an art of packaging the message and the communication medium. In Advertising, many accessorising elements are fitted on to the basic products. The aesthetics, beauty, grandeur, and opulence help in layering the nucleus product. The product has to convince people, that they can add more convenience and comfort. Therefore, advertising agency must splash the sweetener and smack the product with juicy and syrupy context. So that, the consumer get the provocation to taste this product. Marketing will then have to bring the product through rigorous and exhaustive supply chain. The experts and logistics handling, must also know the promises that are made to the public, by the advertiser and marketer of these products, that they are handling. The deal has to go through without miscarriage. Only then, the purchasers get a memorable buying experience. 

Today environmentally friendly products can get traction. The perceptions in the purchaser has changed. Clean energy and organic foods are taking the thought space. Yoga gurus in India and many parts of the developed world, are manufacturing fast moving consumer goods. The spiritual gurus also have shops for apparels and textiles. The yoga trainers are advertising, their personalised brands of yoga practices. We can safely infer that, the yoga practitioners are in the fast track of innovation and creativity. The spiritual sympathisers are redefining , the purpose of purchase. People with purchasing power are being taught to get a new meaning, into the need to indulging in shopping. 

The deep study must be towards the Eight “re” principles. This is the method that I have devised, to persuade the reader. The first “re”is to do immense REsearch on the product and the market. The second is to construct the method of transaction. Then REpresent your product earnestly. Design your communication to invoke desired REaction and REsponse. We have covered the third “re”. The fourth “re” is to ensure that the consumer understands, RElates and REsonates, with the messaging and the medium. You can conduct a survey to measure the REflection about the product, inside the purchaser. This is the “re” number five. Get the opinion leaders to write and publish REviews about your advertising campaign. Establish the consistent relationship between the brand and the buyer. And finally, broadcast the activity that you can do , to give evidence and proof of REspect, to buyer of your product. The Advertising Association Congress will add value to all, if they have a structured method, to incorporate the eight “re”of marketing. To REtain the interest of consumer, you must REpeat your advertising campaign. 

People buy a product to eliminate an inconvenience and discomfort. The purchaser decides on the effective deletion of an imbalance in their routine. The personal in the advertising industry must know to identify these areas of concerns in the people. Your message must speak louder and subtler, than the product of your competitor. The market is loudly proclaiming clearance sales, discounts, and money savings. And also messages of schemes that gives one unit, totally free of cost, on the purchase of three units. Many loyalty programmes are binding the consumer to specific brands. The advertisers and marketers work with instinct of hunters and capturers. Many sellers behave that, they are mostly, in the combat zone. 

Be supportive to the emotions of the potential consumer. The purchasers need your encouragement. But yet, you must appear as honest and people with integrity. The electronic commerce are beginning to fill this space of authenticity and care for the buyer. The product and its messaging must occupy the mental moments of your buyers. Amplifying and broadcasting the messages, of wwooing, is the primordial instinct. Multiplying your listeners, using large platforms is the skill for the future. Start scaling up to the reach and influence of your mediums. Winners will be the ones that can woo the heart and touch the minds. Learn from the peacocks, their art of wwooing. Publishing more ideas of advertising campaigns will bring academic value to this career. Many young people must decide to become experts, in the industry of Advertising. International Advertising Association can begin a training program for the young people, who take interests, in the science of animation and other methods of originating content of persuasion. India must host numerous such conferences and conventions. Get to this craft of wwooing.

It is all up to you and you alone. Your neighbours, and your colleagues, and your skills and talents are all, actually, like a provision store. Yes, inside of the provision store, you go there, to procure your provisions and groceries and other supplies for the week. Every week, this house holder enters the department store (provision store) to bring home the purchases. Those materials that he has procured must sustain his home, for the entire week and then the month. But there is caution. This provision must be used prudently. Must not waste or squander. 

Identical to this principle, is the activities and all other transactions. Every day, as you step out of your house, you are into a provision store. Outdoors or indoors, you have all provisions. But the big question is, whether you get your probabilities and then the possibilities. The provisions are all with potential. But your skill must be to organise things in such a way that you construct possibilities. Probabilities of collapse, defeat and failures must be identified. But your visibility must be on the possibilities that are in your favour. Your work is to plan and prepare. You cannot avoid, but participate in the events and situations. So, let us agree, that you are the foundation for your joy and happiness. Your work and inputs has to feed and replenish your intentions. Promises must get follow ups. So, get your indicators of your performance and productivity. 

You cannot avoid people. People are your best and biggest resources. Each person and then the population are all, your raw material. You have to manufacture methods to be able to transact with other people. Ensure that there are no strangers. Implement a method to convert all strangers into your friends. Learn to say ‘hello’. Then assure that they get gifts of wisdom from you. What is that your friends learn from you, that is of utility to them? Any gifts from you that gave them convenience and comforts? 

People need care and attention. Share your time with strangers. Educate them about your ethics and your principles. Produce the method by which you establish a relationship with people. A relationship of caregiving and friendliness. That of support and encouragement. Build trust among people that meet you and greet you. These relationships of kindness and compassion are the foresight and insight into the minds of people. All people can provide you with harmony and prosperity. Your community and society are the people you can depend upon. But you must be assessed by them. They must analyse you and infer that you are predictable in your behaviours. Your output must look credible, of its honesty and sincerity. 

You must develop devices and tools to bring visibility about your contribution. Your strategy must have visibility of your generosity and charity to cause people upliftment. This undertaking of orderly philanthropy will build your personality. The public will be grateful only if you practice the method and manner of magnanimous mind. A person that is reliable for all, when they are in need. This does not mean that you must be a micromanager. But your macro policies are seen as all inclusive. That you can accommodate all diversity and variety. That you are not promoting inferior gossip. That you do not indulge into petty and frivolous disputes. It is important that you stray clear of shallow and shabby conflicts and confrontation. 

Understand the prospects and possibilities in the world. Have you developed your skills to generate revenue? When you interact, then there are things to irritate you. Pest behaviour or pestering from other people can anger you. But if you do some breathing techniques and meditations, then these external harassment cannot provoke you. It is urgent and necessary that you learn to be unprovoked, even in combat. Covert frustration and your emptiness, as your friends. Then use it to your advantage. Induce some yoga principles into your daily routine. Then the content of yoga and pranayama and meditations will get to you, the must needed sense of purpose and goal. 

Simply go and study the people in the airport. There are precisely two behaviours. One is the departure gate behaviour and the second is the arrival gate behaviour. One is the goodbye gate behaviour and the second is the hello gate behaviour. Two specific sentiments. A sentiment of parting from each other. Then second is a sentiment of uniting with each other. 

The arriving passengers are all having very accurate goals. Each of them want to discover that person who is waiting for their arrival. And those who wait to render a welcome, also look for that one face which is familiar. Neither guest nor the host will experience or allow any distraction or derailment from their focus. Much to learn from these mental fixations. Hugs, kisses and all gestures of hospitality and happiness are components of the welcome ceremony. 

In the departure gate also, is cordiality in separatism. There is not any anger and bitterness in the goodbye. Though the departure gate is of goodbye, yet all are exiting, as if looking forward to returning back and reuniting. The people and friends and relatives return to their homes after the festival sent off. They look as if part of their joy and happiness has bid farewell to them. There is no backtracking. The aim is to leave the past. The aircraft will land in a new city. Yet an opportunity for a fresh beginning. Much more possibilities for new starts. Suitable stories are a possibility. You can say goodbye. Discard the mental baggage that does not fit in with your new and fresh imaginations. 

Appropriate attitudes must be cultivated inside your mind. Culturing the way that you think, needs attention. Are you thinking by design of thoughts? Are you thinking by default of memory? Can you articulate your emotions? Study the method that you spell correctly, your feelings and your sentiments. Though the words and spellings will sustain you. Your ideas can prevail, when you become expert at spelling your thoughts, then debt spills and slips. When you eliminate the errors from your expressions, then the clarity will emerge, your designation and work role shall announce your contribution. You can be presented as a complete leadership package. 

Look at the people who deliver their guests at the departure gate. And also those passengers who arrive at the arrival gate. I strongly believe that everybody must research and study, on the body language and facial gestures of passengers. Clarity of purpose, time management and accuracy of choices are all evident at this point of time. Nobody is confused or is in any kind of doubt. No passenger experiences pressure or burden to locate their counterpart who is waiting for them. Is it a task or project to identify your welcoming relatives? Do you make a mistake of joining another or a wrong host at the arrival gate? 

So by what algorithm is your mind guided and directed? What is the game changer or the tipping point that is ensuring the one pointedness. These behaviours of identifying the correct person who has come to receive you, cannot be distracted or derailed. What is protecting these accuracy in thought and memory? There is not even a fight of dominance or that of taking control. There is no fight for power. The departing passengers do not show any sign of heaviness or tension. So learning such behaviours over three or four days at the airports can open you to more possibilities. 

Building relationships that lasts a longer duration, is an urgency. It is essential to cut loose and breakfree from defeatist traditions and from fatalistic views. You must get the capacity to become transformed. Without the networking and relationship of mutual concern, then all shallow posturing and insincere positioning, is bound to collapse. Simple, pacifying ignorance of mind, temporarily is inadequate. 

Demolish all complications and worries. Convert the people from them doing hardly any work into them wanting to do hard work. Subscribe to laser sharp focus on learning. Transform the work culture of your society into that of output and productivity. The world around you has all the possibilities to bring abundance to the way that you live. All is a relationship. Work together and then bond with one another. Have a picnic and then connect. Express your heart to connect emotionally. Resonate the provisions that are in your environment.